Disney Plus might roll out cheaper ad-supported subscription plan later this year
Popular streaming service Disney+ is planning to introduce a new, cheaper, ad-supported subscription later this year. It will be rolled out in the US first and then will be released in other countries next year. Hence, we can expect to get the cheaper Disney+ Hotstar subscription plan in 2023. For the unversed, the subscription plan in India starts at Rs 299 per month in India right now.
As per the statement by Kareem Daniel, chairman, Disney media and entertainment distribution, “Expanding access to Disney Plus to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Although the company has not hinted at the price of this upcoming plan, it is expected to be cheaper than a standard, ad-free plan (which currently costs Rs 299 per month or Rs 899 per year). Earlier this year, Disney Plus announced to expand its service to 50 new countries that include Albania, Algeria, Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Greece, Hungary, Iraq, Israel, Jordan, Kosovo, Kuwait, Latvia, Lebanon, Libya, Liechtenstein, Lithuania, Malta, Montenegro, Morocco, North Macedonia, Oman, Palestine, Poland, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Tunisia, Turkey, United Arab Emirates, Vatican City, and Yemen. Additionally, it will also be available in 11 territories.
According to the Disney+ service, it is currently available in 64 countries in 21 languages. The platform has 13,000+ shows and movies with 8,000 hours of content and 118.1 million+ subscribers (as of October 2021).
Disney is also aiming to reach 230-260 million Disney Plus subscribers by 2024. Notably, as per Disney’s Q1 2022 earnings, the service has 129.8 million users globally). In March 2022, the platform will release Marvel Studio’s Moon Knight series, Disney and Pixar’s Turning Red, More Than Robots, Olivia Rodgrigo: driving home 2 u, Weekend Family and more.
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